Life x Death — The Story
I didn't start this ministry.
God dragged me into it.
Alex Gonzalez · Founder · Boise, ID
My name is Alex. I grew up in a Christian home — strict, structured, Bible-forward. I knew the doctrine. I knew the scripture. I could sound like I had it all together.
"I was a fig tree with no fruit. I had the appearance of faith with none of the root."
By my twenties I was deep in nightlife. Managing bars, working doors at clubs, out four or five nights a week. Drinking daily, using, and living as far from God as I'd ever been. I wasn't looking for Him. God protected me through all of it — more than I'll ever fully know — but I wasn't paying attention.
At 30 I met my wife. We got married when I was 33. She didn't know I believed in God. I never brought it up.
Then I started slipping. The drinking came back. Work became an excuse to disappear. I went deeper into the lifestyle I thought I'd left behind — and it started costing me everything. My family. My marriage. Things I couldn't afford to lose.
"It came to a breaking point."
And in that moment, I made the clearest decision of my life — I surrendered. Not to a program, not to a church, not to religion. To Christ. And that decision saved my marriage. It saved my family. It saved me.
What I found on the other side of dying to myself — the image, the control, the version of me I'd been protecting — was the first real taste of the life I'd been religious about for years without ever actually living.
Life by Death isn't a clothing brand.
It's a testimony walking around on a shirt.
This is for the guy who grew up in church and walked away. For the guy who's chasing something and doesn't know why it isn't filling him. For the young adult who has spiritual curiosity but doesn't want another boring sermon in a building that doesn't feel like his world.
We use apparel, art, and community to go into those spaces. We do Bible studies and discipleship groups for young men in the Treasure Valley. We put the gospel in places it isn't expected.
Because this generation doesn't need a better program. They need to see that a real relationship with Christ changes real people — including ones who fell as far as I did.
Christ died so we could live.
We die so we can live in Him.
— Alex Gonzalez, Life by Death
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